We saw an opportunity for Specsavers to provide Canadians with real choice in value-driven prescription eyewear alongside inclusive clinical care that is focused on eye health investigation and vision correction. The first two pairs the tint had rubbed off, the third pair the ense popped out when cleaning or putting my glasses on the table, and the other pair they gave me a prescription of +4.25 when l'm +4.50 (which l've had my whole life). Planet V is our self-serve addressable advertising platform, designed to put your VOD advertising in your hands, Find out more about CFlight, the UK's first unified advertising TV metric. People love it, they have taken it as their own and it really does make them smile. # . Artist: The Proclaimers. We can help supercharge your brand's growth by delivering new customers at unparalleled scale. Mix-ups will occur throughout launch weekend across multiple programmes including Coronation Street, This Morning, Hollyoaks and First Dates. san antonio housing authority login . Who is the man in the Specsavers ad? The official Specsavers YouTube account: Subscribe today to be amongst the first to view our latest products, news, #specsappeal fashion trends, vlogger reviews, competitions, product information . Don't have the patience for a sport that ha Federico Russo: it reminds me First Kiss https://youtu.be/IpbDHxCV29A Stephen Foster: Thought the Hyundai one at least explained what EV ownership Charlie Potato: The MAA creative scale needs definition. The block of flats to which he's supposed to have taken the delivery is across the way. Should have gone to Specsavers sheep dog? Follow. rogers outage brampton today; levelland, tx obituaries. And the phrase was used again after the South Korea flag was incorrectly displayed instead of the North Korean one during a womens football match at the 2012 Olympic Games. Should've gone to Specsavers - Specsavers, It does exactly what it says on the tin - Ronseal, You either love it or you hate it - Marmite, Good things come to those who wait - Guinness, Probably the best lager in the world - Carlsberg, There are some things money can't buy. Photos 1.2K Videos 176 Users 197. Identifying actors in adverts. Report. Despite being a regular feature on Christmas schedules for more than a decade, the four new episodes will be the first mini-series run since 2013. Take a deep breath, smile and start again. Smiling is the best way to face every problem, to crush every fear and to hide every pain.. Kelloggs - Better Days Are Built On Breakfast - 30 secs. Personal connection - the signature Specsavers human touch - is what we aim to reflect in our marketing and communications. Stephanie Courtney: This actor plays the infamous Flo in Progressive Insurance commercials. We felt there was an opportunity to offer both optometrists and consumers an option for a globally reputable brand that can provide accessible and affordable, quality eyewear and eyecare nationally. Get the latest headlines, releases and insider-gossip direct to your inbox with our Binge-worthy newsletter. 2008: Thunderbirds escape to safety thanks to their glasses from Specsavers. Specsavers - Vinyl. Canadians are also known for humility and kindness, and they love witty humour. The advertisement earned quick attention among viewers as it cast a beautiful girl playing cricket. Jonathan Goldsmith: This actor was the face of "The Most Interesting Man . There are lots of different optical players already in the Canadian market, despite this we dont believe that customers needs are properly being met. View offer. I was blown away with the set design. (This may not work if their name is not Trevor, but please do not use their credentials, whatever their name. Another thing that was important in the casting was that we really wanted to reflect Canadian people and the mix of cultures there. Shish> The casting in the out of home and film is amazing. Save. It was a really cool, retro ad but everything it said was about human customer service and just being very caring. 5th August 2022. The phrase has become a staple of British vocabulary over the last two decades, and has seen a host of memes appear after celebrities and brands find themselves in a sticky situation. Specsavers is the worlds largest optometrist-owned and -led business, and we want to get across that even though we are a global network that is able to support each location with the latest clinical equipment and technological innovation, as well as marketing and other resources, Specsavers is really your local eyecare shop that prioritises its immediate communities. 13/06/14 - 20:31 #1. Expired. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. That's how we got this cast - they just had the presence and could really take direction when they were hearing the VO in their audition. DKNYDK1009 $349. 25% off for over 60s. It's been part of the company's brand and ethos from the beginning. Filtering results by: Specsavers Ad Types Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzys Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. A real, genuine smile that shines through the eyes shows weve exceeded a customers expectation. Taken from the duo's second studio album 'Sunshine on Leith', the song was released in 1988 and . Meet our team of warm and friendly people motivated to be the best they can be. A Glasses manufacturer with over 690 stores in the UK and Ireland. Backing Business is ITVs initiative to help keep British business moving through working alongside you as a partner. This storytelling approach started in March during the first lockdown and has been highly successful, as 50% of people surveyed who do not use Specsavers (brand rejectors) and who saw the customer stories said they were likely to try Specsavers in the future. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . Oh for a good, 30-second, live action ad with real people in a realistic context with a dose of gentle humour. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. or . 2021, SpecSavers Multi Advert Campaign, Storyboard Artist. This simple idea has been perfectly delivered by director Ric Cantor and all within thirty seconds, a succinctness which also feels like a celebration. Join the conversation with our national and local advertising options designed to suit businesses of all sizes. The Specsavers adverts feature a variety of actors, including British comedian and actor Hugh Laurie, British actor and comedian Stephen Fry and British . create an account. The eyewear brand's slogan has become one of the most quoted TV advert slogans in UK daily conversation since it was first heard in 2002. We see that opportunity here in Canada and its the criteria we use to assess other potential markets. 2018: Stage Door (Jason Shutter) celebrity photographer mistakes his subjects for someone somewhat less famous. He's perfect for this because we wanted that cinematic look, but also the sense of humour. Let's see if we can surprise you. The music in the 2021 Vision Express advert is a song called 'Soulful Strut' that was recorded in 1968 . Many of the people who appear in the ad are Specsavers customers and the campaign will expand on the real-life stories of how Specsavers colleagues have cared for their customers, putting a smile on their faces. Something To Smile About brings a fresh new approach while tapping into the Shouldve brand power. But you know when you see it because you feel it. Check out our interactive advanced booking deadline calendar, Titles:Out of Order 30, Wrong Van 10, Wrong Cupboard 10, Push me pull me 10 sec, Pizza 15, Client:Chris Carter, marketing and ecommerce director UK, Ireland and Spain, Victoria Clarke, head of marketing activation, Nick Rainbow, head of marketing strategy and insight, Aimee Legge, marketing strategist, Elaina Le Tissier, recruitment marketing lead, Client Partner:Rhiannon Hughes;Jade Fonteneau, Managing Director, The Agency:Nicola Wardell. Always connected. Chris Carter, Marketing & E-Commerce Director, Specsavers, said: Nothing reflects the purpose of Specsavers better than our home visit service. Specsavers has appointed AJF as its creative services agency for Australia and New Zealand . It felt very true to the brand now and what we were going for with this launch. Specsavers signature wit, charisma, humility and kindness resonated very well with Canadians. March 8, 2022 Finally, we added his glasses from Vision Express and ended up with this marvellous mole that you see in our TV advert! A lesson ITV could have learned with its own programme plugs in The Ipcress File the other evening. But we were just really pleased that we had a good team of people working on this with us that just nailed things. Catherine> It was important for us to tell the full Specsavers story were serious about accessibility, affordability, and quality, but we also dont take ourselves too seriously. Welcomed Marcus Rashford to the 20/20 club following him scoring his 20th goal of the season. Get up to speed with our latest news, insights and success stories. The study, carried out via OnePoll, also found 68% think a sign of a good advert is if the slogan is quotable. He's just got natural funny bones, it's not forced with him, and he's really great with casting and getting performances from people. yorba linda football maxpreps; weiteste entfernung gerichtsbezirk; wyoming rockhounding locations google maps; The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of people's smiling eyes, to the soundtrack of 'When You're Smiling'. Were confident that Canadians will fall in love with us too once they have a chance to learn more about the company, our expertise and our desire to provide quality eyecare and eyewear for all. Shish> We were really looking at what Specsavers is all about, the purpose of the brand in changing lives through better sight and really looking at the culture of the company, the people of Specsavers and the fact that their approach to what they do is quite unique. Elizabeth Bower (born 1 August 1976) is an English actress, best known for starring as Dr Melody Bell in Doctors from 2007 to 2009. Their first line, 'they say your eyes are the window to your soul, we say they're a window to early signs of retinal disorders', was just so silly with its juxtaposition and I immediately thought that there could be a whole campaign in it, the tension and absurdity of those two things together. We use cookies to offer an improved online experience and offer you content and services adapted to your interests. While we were developing the campaign, there was quite a pleasant coincidence. This is the first time Channel 4 and ITV have worked together in this way with an advertiser. However, its been amazing to see the journey and how its been developed over the years and used by so many in some very memorable moments.. Posted by: Stephen Foster For everything else, there's Mastercard - Mastercard. Marvin the Mole Specsavers appoints AJF to its creative with first work released. To do that, we felt it was important to have unique, fresh creative for Canada. It shows people in a series of everyday scenarios with the camera slowly zooming . 20.4k Followers, 1,793 Following, 684 Posts - See Instagram photos and videos from Specsavers Australia (@specsaversaustralia) If you want to be in the know, check back often. There will also be more online Smile activity that unpicks the science behind a smile. Wisely, Specsavers' in-house agency show no sign of squandering that legacy, and with excellent TV commercials like this to carry the campaign forward, they've no reason to. Bookmark Please . The Specsavers adverts are a great example of how actors can make or break a brand's message. Upon qualifying in 2013, I sat down with . Both ads here are d Hegarty on Advertising: Turning Intelligence into Magic, Goodvertising: Creative Advertising that Cares, Greys Campopiano to take creative charge of McCann and McCann Worldgroup, New Commercial Arts debuts for Nandos in major brand makeover, Romaine calm: Asdas pun keeps customers happy, The7stars scoops Peoples Postcode Lottery 66m media, Saatchi hits the audio button for Pregnant Then Screwed, All In recruits Young Lions for agency inclusion survey, Next15s Elvis and rival MSQ join agency hiring round. Alex PerryAP 75 $199. Code. We believe that the way to deliver the best patient care to customers is to ensure the independence and autonomy of optometrists, opticians, and retailers. A Glasses manufacturer with over 690 stores in the UK and Ireland. We thought that bringing that whole world and aesthetic into the world of optometry would just be quite a funny clash. Were seeing high prices being offered which leads to long purchase cycles and poor clinical care. We measure whether there is an opportunity to make quality eye care and eye wear more accessible and affordable to people through our model of delivering great care, great service, and great product through locally owned and operated stores. Obviously, we were involved in the production and pre-production process and seeing the sets being developed, but with Covid and not being able to meet people in person, you never know how it's going to turn out. Having a vibrant colour palette also allowed us to incorporate our brand colour - green - into the campaign in a meaningful way. But we wanted it to have a modern feel, and to make something that feels quite fresh, stylish and contemporary, but with a nod to the aesthetic of that world of '70s soul and R&B. Working at Specsavers is more than just a job. Shish> We went through a whole massive casting process for the VO too. We share some of this information with our technology, analytics and marketing partners. As always you can unsubscribe at any time. Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. About Specsavers. In terms of the sort of sense of humour, Canadians and Brits are similar. They had Edward Hopper references in their mind when they put that together with the lighting and the shadow, and it just all really popped. It was shot in Lithuania and, again, props to Matt and his team because they did a great job finding a production outfit to work with over there. 2002: Family gathered round kitchen talking about dad's lost glasses - first mention of Shouldve gone to Specsavers. von | Jan 19, 2023 | dbpower jump starter flashing red and green | foreign education consultants in sri lanka | Jan 19, 2023 | dbpower jump starter flashing red and green | foreign education consultants in sri lanka Breaking on the 4th of March, the 4m campaign aims to reach a broader audience than ever before, evolving the famous line into a platform that communicates its purpose of changing lives through better sight and . 50% Off. Shish> Matt was the perfect fit really. This is something were keen to address by introducing our model of comprehensive clinical care and high quality, affordable eyewear so we can change the lives of Canadians through better sight. There's an understated wit, a dryness and self-deprecation that we share, I think. In the meantime you can keep up to date with our news and upcoming events on LinkedIn, and explore further with Specsavers Careers, Free online CET and professional development modules, Articles and case studies from Specsavers' professional journal, For access to free CET and regular updates. Specsavers is celebrating 20 years of its shouldve gone to adverts by looking back at some of its most iconic quips. Catherine> We had been interested in entering Canada and were looking at various opportunities and avenues. What is the music on the new Specsavers advert? We introduce Marvin the Mole, who bags himself a new pair of glasses for just 25, before walking off into the sunset with his family. Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. The music in the 2021 Vision Express advert is a song called Soulful Strut that was recorded in 1968 by U.S. soul and jazz instrumental ensemble group Young-Holt Unlimited. Best ads by Specsavers. The TV commercial was directed by Novemba at Academy Films. Contribute to this page. Be Wired. We were founded back in 1984 with the vision of making eye and hearing care more accessible to all, and this service has been our best kept secret for far too long. The TV ad is supported with a wider roll-out in October with high impact billboards, newspaper and magazine ads, digital and radio advertising. Joining Specsavers was the best decision. But nearly a third reckon theyre more likely to buy a product or use a service if they enjoy their slogan. Sponsorship or licensing partnerships can help your business become a recognisable part of your audience's favourite shows. Get 25% off a pair of glasses from the $149 range or above. [4] He is known for a number of appearances on television including regular or recurring roles on Vanity Fair, Porters and Sex Education . I don't know if this is the right place to ask, but here goes. We wanted the campaign to make a great first impression. Download or Preview at: Amazon UK. Learn the different tactics you can leverage to help TV Advertising grow your brand. 11/11/2022 14:11 The one with the delivery man who goes to the wrong block of flats - why do I recognise the lady who answers the door? Many social media users claimed Dominic Cummings shouldve gone to Specsavers after his ill-fated trip to Barnard Castle, where he claimed to be checking his eyesight. We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. Then by adding details like his fur, facial expressions and shaping his nose, we created Marvin's character. As DAVID has remarked before, the greatest compliment the public can pay to an advertising campaign is to make it part of their vernacular, and the Specsavers slogan crossed that threshold long ago. Specsavers' ambition is to grow turnover to 100million in Home Visits by 2025 and to become the leading provider in the UK, enabling more people to access potentially life and sight-saving eye . Music Artist: Lester Bowie. January 27, 2022 9:52. by Anna Macdonald. He's an ex-writer for Saturday Night Live Yeah, mates with Will Ferrell, he directs comedy features, and he makes stuff look amazing. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership. A playful take on the iconic 'Should've gone to Specsavers' campaign, the new advert centres on the tagline 'I don't go to Specsaversthey come to me . After watching the new 2021 ad, fans are desired to know the Cadbury Dairy Milk ad cast. specsavers advert 2021 actor. License. Music:I'm Gonna Be (500 Miles) - The Proclaimers. We use cookies to ensure that we give you the best experience on our website. From in-house looks to top designer styles, there's something for everyone. Related news. I was supported to develop into the best optometrist. Specsavers code - Enjoy free polarised lenses on your 2nd pair from the $149+ single-vision range. She is an inspiration to many and a reminder that it is never too late to get your eyes checked. The creative idea allows us to really showcase the quality of our glasses and hearing aids in their full glory.. Shish> If you think of the famous 'should have' ads, they take everyday situations, find the humour in them and take them to an absurd level. Privacy Policy, Who are the actors in the specsavers advert. I've had my glasses replaced 4 times in the past 3 years. But the woman who answers the door has some shattering news: he's climbed the wrong mountain! Catch up on ITV Commercials newest innovations. But although 2022 marks the 20th anniversary of the line, Specsavers isn't . Respondents also had their say on what makes a good advert - with the key aspects including it being relatable, funny and using a memorable or catchy song. Were working on revamping our Spectrum site for 2022 so more eye care professionals can benefit from our online CPD and events, and access the expertise of our Specsavers clinical network. Laurence Fox is handing back an acting award that he won from Specsavers because they have boycotted GB News. Nicola Wardell, Agency MD at Specsavers says: Weve been making people smile for years with our Shouldve Gone To Specsavers ads. Were also seeing consolidation in the Canadian optical market, with a small number of large private equity backed corporates buying up independent optometrists, which is resulting in less choice for customers and less opportunities for independent optometrists and business owners to be successful. by Teddy Pendergrass. You'll find us in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, employing over . Courtney first appeared as the character in early 2008, and, in the decade since, revenues for the insurance giant grew from $13 billion in 2008 to a whopping $36 billion in 2019. Our aim is to always empower our customers through our marketing and I Dont Go absolutely does this. Share. Were entering the market with an ambitious goal to redefine accessible eyecare for Canadian consumers and become a market leader by 2024, with plans to open over 200 locations across the country by then. Is Mike Dean on Twitter?, in response to his controversial decision to send off Thomas Soucek of West Ham for an alleged elbow offence against Fulham. Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you . liverpool v nottingham forest 1989 team line ups; best crews to join in gta 5. jay chaudhry house; bimbo bakeries buying back routes; pauline taylor seeley cause of death 25% off glasses for students. Optical retail chain Specsavers has today (5 August) launched a new integrated campaign, 'I don't Go' to raise awareness around its home visit proposition and to challenge public perceptions around the variety of services that the brand can offer. Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model . Specsavers today launched its integrated campaign - 'I Don't Go', the next iteration of the 'Should've 2:0' campaign, to highlight its home visits service and drive brand reappraisal.. Specsavers and home visits. The brand also quickly reacted to footballer Luis Suarez apparently biting Italys Giorgio Chiellini in a World Cup match, with a Twitter ad pointing out the difference between Chiellini and cannelloni - which was retweeted tens of thousands of times within days. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzy's Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching.
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